You may stumble upon the new invitation to try Facebook’s page insights, so here is a
tour that will focus on the more important things that are part of this tour. Instead of
going through all the features one after another, here we take you first to the actual
purpose that such data sets deliver and then there are tips gives so as to guide you on
analyzing these data sets which will further help you improve your posts and interactions
on the page.
Overview and Navigation: In the beginning, insights would get the much
required facelift from all of its previous versions. A good number of sections have
also been expanded so that the admins will be allowed to go through all of the
data a lot more in detail. When you look into the overview section, that displays
just the data from the past one week, you can get a complete overview of the most
recent figures for Engagement, Page Likes and reach of post. This where you
know what your fans are doing with your posts and page.
Setting up the time period of interest: The overview can only give one the stats
beginning from the last week, but this particular section will give you a lot more
control on the length of the period you are interested in and want to analyze. You
will find it on the first section under the Page Likes of ‘Page’. It is rather straight
forward when it comes to setting the period to get data from, either through the
calendar placed on the right portion of the graph or the horizontal scroller. This
data can only go back to about 3 months prior. Apart from this, there are 3
shortcuts just on top of the right scroll: 1 quarter – 1Q, 1 month – 1M and 1 Week
– 1W. All the rest of the insights will be reflected to this period that is already set.
This data is consistently recorded in the Pacific Time zone. Analyzing the popular
periods will allow you to plan on how to get facebook fans.
Popularity of the page: Whenever there is an increase in the number of likes, the
page admin is sure going to be happy. These likes are what translate to number of
people who subscribe to your materials and notifications for your services and
products. Likes’ is what increases the fan base apart from the reach (more
specifically, the fans who ‘share’ your posts.
Page Likes: This section can be found here: PagePage LikesTotal Page
Likes as of today. This will give you the minor details of how many unlikes or
likes your Facebook page has gotten and the region of these actions. You will also
be able to figure out where the shrinking fanbase regions are. This chart is quite
interactive and has quite a lot to reveal. When you mouse over an area in the
graph, you will be able to find the total number of ‘Likes’ for the day. When you
click this, you will get a breakdown of where the unlikes and likes come from.
These points will help you get a clearer, more confident hang of effectively handling your